A CRASH COURSE FOR ACCIDENTAL ENTREPRENEURS
TO GET UP TO SPEED!
April 15, 2005, Oakland, CA -- An accident just happens, but a successful business takes passion, a plan and hard work. Many new entrepreneurs start with passion but fail, due to a lack of planning and experience. Susan Urquhart-Brown’s A-Z guidebook entitled The Accidental Entrepreneur: Practical Wisdom for People Who Never Expected to Work for Themselves©2004 gives the inexperienced entrepreneur a clear way to beat the odds(3 out of 5 businesses fail in the first 5 years-SBA). Not only does Urquhart-Brown provide accidental entrepreneurs with positive how-to’s on how to stop spinning their wheels but also guidance in taking their business from inception through the first major growth periods, by pointing out the pitfalls along the way, such as:
With more Americans than ever (56%—FedEx Survey 2003), dreaming about starting a business, it’s surprising that those 10% who actually start a business often do it by accident. Some reasons include unexpected events such as lay offs, illness, the need to create more income or balance work and family; loneliness after retirement, and recent college graduates unable to get into the job market. Others who choose it deliberately are independent service professionals such as counselors, realtors, consultants, lawyers, and accountants …. But no matter if it’s by accident or by choice, the attrition is shocking---only 18% (US Dept. of Commerce) are still in business after 10 years.
The Accidental Entrepreneur provides a road map and builds confidence for those who never considered themselves to be entrepreneurial and outlines, in bite-size and immediately applicable chapters, what it takes to start, build and sustain a profitable small business.
The author of the #1 best selling business plan book on Amazon.com, The One Page Business Plan, Jim Horan, says, “Going solo is difficult . . . even for the best and strongest of entrepreneurs. The emotional ups and downs can be significant. In The Accidental Entrepreneur, Susan Urquhart-Brown speaks powerfully to the interpersonal aspects of self-employment as well as the practical nuts and bolts. Sometimes she offers a pep talk, encouraging you to try something new and bold. Other times, she gives a dose of "tough love" to get you back on track.”
About the Author:
Susan Urquhart-Brown, author and business coach in Oakland, CA, started as an accidental entrepreneur in 1995. As a small business coach and speaker, she has intentionally been building her business and helping others do the same. From 1998-2001, Urquhart-Brown wrote Going Solo, an advice column for entrepreneurs for the San Francisco Chronicle. Susan is a speaker at professional organizations, conferences, chambers of commerce and community groups. Her topics include, “How to Avoid the 5 Biggest Roadblocks to Business Success!”, “5 Simple Ways to Build Your Business with Referrals”, and “Expand Your Business Without Going Crazy”.
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The Accidental Entrepreneur: Practical Wisdom for People Who Never Expected to Work for Themselves ©2004, by Susan Urquhart-Brown, is available from Career Steps, www.careersteps123.com. To arrange an interview with Susan Urquhart-Brown, call 510-654-4352 or susanub@careersteps123.com.
Find out about
The Accidental Entrepreneur
by listening to the author’s latest
radio interview!
Read about going from an Accidental to an Intentional and Successful Entrepreneur with this article from the Bay Area Business Woman by Susan Urquhart-Brown
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